FREQUENTLY ASKED QUESTIONS
From small local businesses and startups to large national and international corporations, we have expertise working with businesses of all sizes. We have worked with businesses in a variety of industries, including software developers, insurance providers, and even neighborhood plumbers and photographers.
Because there are too many variables, especially with SEO because Google’s methodology is a secret, no one can promise success in digital marketing. If you want to see the kinds of outcomes we can create, we can point to a very successful track record across a variety of sectors and put you in touch with some of our clients.
Additionally, believe us when we say that we won’t be satisfied with the outcomes unless you are!
Although you don’t have to replace your current traditional marketing strategies with digital ones, your company won’t succeed if your marketing plan doesn’t include the word “digital” in 2022. That’s really how straightforward it is.
The technique of employing on-page and off-page adjustments and strategies to make sure that your page ranks higher on search engines is known as search engine optimization (SEO). Making sure that this blog has a minimum of 1000 words since Google prefers it is an illustration of one of these strategies.
A website that sits stagnant for long periods of time, without any new or fresh content, is nothing more that an online brochure for your company. A successful website will interact with consumers and provide new and up to date information and content. Also, in terms of SEO, Google much prefers a website that is consistently updated. There’s no specific time limit on updating your website, just make sure it stays relevant.
The term used to describe the creation and dissemination of pertinent and useful material in an effort to draw a target audience to a location is “content marketing.” The phrase “content” refers to all blogs, articles, infographics, videos, and photographs together. Content can be shared via your own website, your social media accounts, or other channels including blogs written by “influencers,” online publications, and directories.
PPC (pay-per-click) doesn’t have to be expensive if your campaigns are properly set up and optimized. It all comes down to using strategic targeting and keyword selection, as well as keeping a careful eye on performance. You have the opportunity to suspend campaigns at any time, so if we determine that a certain search phrase is getting too competitive, we can always stop and review.
Even with a tight budget, there are numerous strategies to boost sales. The simplest method is to ask your present clients whether you can upsell them on your current goods or services. You might possibly conduct a promotion or limited-time offer. Growing the amount of leads or clients in your sales funnel is the best approach to boost sales. You may boost the quantity of qualified leads and possible sales by promoting your company well.
A strong lead generation, marketing, and sales plan are essential in this situation. If you can pinpoint the characteristics of a high-quality lead for your company, you can then concentrate your marketing efforts on luring these leads as well as determining their caliber and where in the purchase cycle they are right now.
Once you have a thoroughly studied content calendar that addresses your company’s goals and contains your keywords, successful content marketing involves producing unique material that is memorable, compelling, and rich in images and videos.
Definitely! Never assume that just concentrating your digital marketing approach on social platforms will be sufficient because social media has grown so immensely popular. More people have active email accounts than on any other social media site in the world. Email marketing is more confidential and frequently feels more individualized to the customer.
Absolutely! Enhancing website traffic and online sales with digital marketing will help you accomplish your overall business objectives. We would advise using a number of strategies to achieve your ultimate aim of increasing online sales. These may include social media, advanced product schema, and UX research and conversion rate optimization. When creating a campaign for a client, we first learn about their company and their goals before recommending strategies to support them.
Analytics gives you crucial, detailed information on the individuals who are visiting your website, the most popular pages, the route visitors travel through it, how frequently you achieve your online objectives, and much more! This data may be used to identify the most successful campaigns and pieces of content, boost conversions, and improve user experience on your website.